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Trend

Middle-Aged Women's Purchasing Power

Today, middle-aged women are increasingly influential and a driving force in the global economy.

With an unprecedented amount of wealth being transferred to them, especially those without children, the purchasing power of middle-aged women is a goldmine waiting to be tapped.

Statistics highlight the immense economic influence of women over 50:

• Women control over $31.8 trillion (!) in worldwide spending.

• Wealthy boomer women are the marquee players in America’s culture and commerce. They are educated, have a high income, and make 95% of the purchase decisions for their households.

• Over the next decade, women will control two-thirds of consumer wealth in the United States and benefit from the largest transfer of wealth in the country’s history.

  • Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall from both parents and husband.

• Women over 50 are the fastest-growing demographic online, spending 250% more than the general population.

Despite these staggering figures, many businesses continue to overlook this demographic, focusing instead on younger consumers.

This oversight represents a significant missed opportunity.

As women over 50 increasingly inherit wealth and remain active in the workforce, their economic clout will only grow.

Here are business opportunities that can leverage the purchasing power of middle-aged women:

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