Good morning to all new and old readers! Here is your Wednesday edition of Capital Ideas, exploring four startup ideas and five success stories from the last week to help you find your next business or investment.

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Today’s edition:

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Alex

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Ideas

1: LinkedIn Video Agency

LinkedIn has recently rolled out short-form video. This is big news for the platform.

One of the largest trends in Company building to emerge in the last 12 months is the rise of the B2B Creator or Founder-led Brand.

The value of Companies owning their distribution is being driven by the increasingly difficult landscape of cold outreach, with spam protections and competition making it hard to achieve the cut-through that was once possible.

B2B Founders are turning to other means. Adam Robinson of RB2B is the canonical example. He’s built an audience of close to 100,000 people and spends 25 hours/week plus $15,000 on content.

The ROI is immense: RB2B just reached $1m ARR in 16 weeks post-launch.

Adam has spoken publicly about the ghostwriters he’s used to build his following, including Tommy Clark.

With the high lifetime value of B2B contracts, the capacity to pay for customer acquisition is much higher than consumer.

As LinkedIn rolls out their short-form video feature to the world, there’s a clear opportunity right now to build a short-form video agency dedicated to B2B founders—and it’s much lower overhead than building a ghostwriting agency.

What would it look like?

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