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Trend

Instagrammable Design

It’s no secret that design plays a big part in buyer psychology. The age of social media has brought a renewed focus on design, as brands now have to consider the visual marketability of their products.

In today's digital age, Instagram has become a powerful marketing tool for businesses across industries. With over 1.4 billion users as of 2024, and 80-90% of users following brands, discovering new products, and making purchasing decisions based on what they see on the platform, it's clear that Instagram's influence cannot be ignored.

One key trend that has emerged in recent years is the concept of "Instagrammable design" - creating spaces, products, and experiences that are visually appealing and optimized for sharing on Instagram.

In today's crowded market, having an Instagram-worthy space or product can be a key differentiator. Customers are increasingly seeking out unique, immersive experiences that they can document and share on social media. By incorporating Instagrammable design elements, companies give their business a competitive edge and make it a must-buy product or must-visit destination.

(Think: Graza, Banza)

The rise of Instagrammable design is reshaping industries from retail and hospitality to beauty and beyond. As consumers increasingly seek out shareable, visually appealing experiences, businesses that prioritize Instagrammability are reaping the rewards in terms of increased brand awareness, customer engagement, and sales.

The good news is that there are plenty of opportunities resulting from this trend, though they’re best suited for folks with a keen eye for design:

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